THE EFFECT OF GRATIFICATION ON THE PRACTICE OF JOURNALISM (A CASE STUDY OF (ESBS) ENUGU)

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ABSTRACT

The   pace of social development every where seems   to be quickened by the important roles the mass communication play in our society. Unfortunately effect of gratification on the practice of journalism is on   the increase and it has now posed seriously concern to enlightened Nigerian.

The   study is aimed to find out why   journalists demand   gratification and if the practice influences the selections of news to be aired.

A   survey was employed in the study responses were coded in percent tages and presented in tables. The result of the study the study shows the lack of financial stability is the major reason why journalists demand and accept gratification.

CHAPTER ONE

INTRODUCTION

• Background of the study

In this dynamic and challenging society of ours, the role of Nigerian mass media is too many to mention. Journalism practice has performed enormous and crucial roles   for meaningful rural and national development.   The Nigerian media serve as a pivolt upon which socio-economic   political and cultutural   activities revolve. It is on   this basis is   that many succession government in Nigeria depend largely on the support of the media in propagating their polices and programmer   to   the people.

This rise in the mass media and mass communication as journalism practice has been stimulated in   various science. The reason for   this     can be explained by the simple realization that people are curious beings. Their in qursitive mind always seals   to comprehend and interpret the world around them and the occurrence therein. Above all, people are social   beings; they are communicating creatures Umechukwu (20000).

The development of popular newspapers and periodicals broadcasting   has led to institutional and cultural innovations, this permitting efficient and rapid communication between a few individuals and large populations, these various   media of communication have been responsible for the rise in the social empowerment of citizen of modern societies. Additionally, the media have shifted though generally, from the traditional roles to more vocationally relevant objectives, which   embrace the promotion of people’s interest in society in all sphere of life.

Hoggert (1957) endorses the above view when he observes that, over the years, mass media have become an important force in society not only as a means for the expression of ideas also as a social force to be reckoned with and a vehicle for mobilization.

Geibner (1990) is right when he says that the mass media provide the broadest common currencies of public interaction in a society”.

Therefore, communication endenced   through the mass media becomes one of   the important and basic social processes in any society. This is simply so because people, as social being, must communicate and by so doing, establish credibility and enhance their enhance for survival. Hence mass     communication performs a number of vital functions such as: information, education, agenda setting, watch dog, cultural promotion, integration cultural promotion etc, without which society would be in chaos and in the     dark.

In British playwriting, Tom slippardsplay, Night and Day, set in post colonial Africa a world weary press photographer has this to say. “I have been around a lot of places people do awful things to each other. But it’s worse in places where everybody is kept in the dark. Information is light.”   By providing information for the people, the mass media, according to lass well (1948) summarized do the duty of keeping. Surveillance on society, correlate the environment and transit social her tage from one generation to the other, and entertain the public.