THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF ESBS, NU OHA PROGRAMME)

COMPLETE PROJECT  MATERIAL COST 2500 NAIRA OR $10

. A FRESH TOPIC NOT LISTED ON OUR SITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

          For government to articulate sound policies without reaching the target is a tragedy as irredeemable as the ideal man who swallows all his thoughts.

In this regards, successive governments in Enugu state through Enugu State Broadcasting Service (ESBS) continually grape through multitude programme, through endless permutations of strategies to fathon human predicaments and redeem man from such chaos and disorder. The process spawns what planners call “Programmes” project and target in government administrative parlance, as the linkage factor between policy articulation and its implementation the crisis point in this beautifully linkage is the target were as objectives manifesting on the ground, or as end users of the policy objectives.

The ability to convince and persuade has also been institutionalized in some of the media programme such as “ONU OHA” ab ESBS audio programme. The programme “ONU OHA” which is composed to enlighten the rural dwellers on what is going on in the government of Enugu State. Is a production in Igbo unit of the ESBS radi Enugu. The programme, which lasts for 15 minutes is started this year and aired once in a week (on Sunday).

It establishes a direct contact with the listening audience of Enugu State and makes them to know what is happening in the government and then air their own views/ contribution through planning the programmes seeks to create awareness on the people of Enugu state about the important of rural development through collective and individuals contribution of ideas of the rural people.

On the effectiveness of this programme, the producer, Chukwuma Ogbonna told us that the programme has been achieving its objectives. This according to the producer is ascertained through the acknowledgement letters gotten from the rural dwellers. According to Dr. Frank Ogboaja. One would not loose sight of the low literacy rate in our society, a factor capable of impeding the understanding and the interpretation of mass media messages.

Thus in trying to bridge the knowledge gap in the communication of development issues. Nigeria mass media have resorted to increasing use for this vernacular language. The use of ESBS Radio for this programe has become necessary considering the mass local audience covered and the fact that out of the whole mass media of communication available, radio is the most accessible to the people of Enugu state especially Nsukka Zone.

Being an Igbo programme, it will go a long way to help the people in comprehending the purpose and need for rural dwellers participation in formulating the policies of Enugu state government

According to Lazardfeld and co:

“Many are alarmed by the ubiquity and the potential power of mass media especially radio, comprise a powerful instrument which may be used for good.”

In this research therefore, we would critically look for and possibly find out whether ESBS rural development programme ONU OHA” actually has any impact on the people of Nsukka zone, nay the society.