THE EFFECTS OF PHOTOGRAGPHY AS A COMMUNICATION TOOL IN ADVERTISING
COMPLETE PROJECT MATERIAL COST 5000 NAIRA
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ABSTRACT
Basically, Photography has been an effective communication tool in advertising. Some of the objectives of the study are:
- To show the true position of photography as an effective communication tool in advertising.
- To provide answers to the questions people are asking about how well photography enhance advertisement.
Based on these objectives, the Researcher used written questionnaires and personal interview in eliciting information or data. The data collected was analyzed used statistical procedures such as percentages and frequencies during the course of this study, the finding includes;
- That pictures have an effect on the consumer’s perception of advertisement.
- That adverts with pictures receives more favourable perception among consumers than those without.
- That picture adverts attracts attention, creates interest, desire, distinction and emphasis.
- That pictures adverts are useful in identifying a product as it gives a real life image of a product.
Finally, the researcher concluded by pointing out that further researcher should put into consideration all the variables which the researcher recommended and that they should also try to research a greater population and get enough fund before starting.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
1.1 BACKGROUND OF STUDY
1.2 STATEMENT OF PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 STATEMENT OF HYPOTHESIS
1.6 DEFINITION OF TERMS
1.7 LIMITATION OF STUDY
CHAPTER TWO
2.1 LITERATURE REVIEW
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
- RESEARCH METHOD
- RESEARCH DESIGN
- RESEARCH SAMPLE
- DATA COLLECTION
- METHOD OF DATA ANALYSIS
- EXPECTED RESULTS
CHAPTER FOUR
- DATA ANALYSIS AND RESULTS
CHAPTER FIVE
- SUMMARY
- CONCLUSION
- RECOMMENDATION
REFERENCES
BIBLIOGRAPHY
APPENDIX
CHAPTER ONE
BACKGROUND OF STUDY
- The world needs COMMUNICATION to survive. The effect of COMMUNICATION on mankind cannot be over – emphasized. This is because COMMUNICATION is gradually turning the world into a global village. COMMUNICATION which means transferring or transmitting information from one person to another has averted wars, made people excited, captivated and built up interest where there is none.
COMMUNICATION at its present sophistication and advancement enables on to stay in his living room and talk to people outside the country, watch the behavior and living habit of people, observe the buying and consumption pattern of other people and equally see what goods and services certain people render or produce most. All these would have been a mirage without COMMUNICATION.
For the purpose of this paper, we shall X – ray the effects of photography as a COMMUNICATION tool in advertising. Although, a lot of communication tools abound, we shall try to pin down our research and study to photography.
Is photography of any effect or relevance to advertising. This question if well researched, would give credit to our study as we shall relate the importance of photography to advertising and to both the business enterprise, individuals and groups. Photography appeals to vision (sight) once our interest is captured by anything, there is that tendency to inquire more of that object and if it is what we desire, we make further step of acquiring it. This is defining the effect of advertising.
Advertising, therefore, capture our interest, bring to our awareness the existence of a product and sustains our interest and need of those products and services to prevents depreciation. Most products for advertisement can be giving eye appeal by the use of photographs because they catch the reader/viewer more vividly. Photographs also help buyers to identify brands name and help trade marks more easily. Usually, a good mixture of background colour and decolouration will make one’s advertisement standout and help buyers identity successive advertisements. It could also be used too illustrate, prove or interpret buyer’s benefits and promos. When photographs are used, it injects a certain mood into an illustration and show the structure and design.
Advertisers use photographs in their adverts to make a product realistic or the package recognizable.
There are problem for instance, which advertisers encounter in certain types of advertisement. For example, photographs maybe unavailable, unnecessary and undesirable if the advertising budget is quite limited. The advertising company may have no other choice than to use any other visual communication tool like lines or color illustrations. There are also instances when the persuasive influence of an advertisement may be considered more important than it’s attention value. There are also instances when photographs do not add or increase the attention of the copy. All in all, I will still believe that photography is an effective communication tool in advertisement.