THE IMPACT OF THE ELECTRONIC MEDIA IN THE ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE ENUGU)

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ABSTRACT

The Enugu state broadcasting service (ESBS), Enugu like other electronic media in Nigeria has been carrying out its communicating function of informing educating, entertaining, persuading and public enlightenment, advertising and other social programmes to the people of Enugu state and beyond. In this study I employed the social scientific methods of questionnaire survey and indepth interview method to draw inference to my work.

The work is divided into five chapters. Chapter one introduced the electronic media and the guide on handling the topic including the significance rational of the study. The chapter two had literature review which x-rayed the summary of related literature review. Chapter three explained the research methodology used to study the topic. The research, which included the questionnaire and survey method and interview. Chapter four shows the data presentation and summary of result finding which are made relevant to research question. Chapter five finally handle the discussion, implication, recommendation, discussion and conclusion.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

• Introduction
• Background of study
• statement of the research problem
• the objective or purpose of the study
• the scope of delimitation of the study
• research questions
• significance/rational of the study
• Research hypotheses
• definition of terms
• theoretical frame work

chapter two

• review of literature
• concept of economic development
• History of electronic media in Nigeria
• summary of related reviewed literature

chapter three

3.o    research methodology

• Research question
• population of study
• sample and sampling procedure
• Instrument for data collection
• validation of the research instrument
• Reliability of the research instrument
• method of administration of the research instrument.
• data analysis

chapter four

• data presentation and result
  • demographic data presentation and  result
  • date presentation and result findings

chapter five

• conclusion and recommendation
  • Conclusion
  • Implication of result
  • Recommendation

Reference

Appendix

Questionnaire

Organigram of ESBS, Enugu.

CHAPTER ONE

• INTRODUCTION

1.1     BACKGROUND OF THE STUDY

The electronic media which is the focus this study comprises the radio and television. The sophistication of these media of communication distinguished them as the wonders of modern communication.

Just as the twentieth century dawned, a system was perfected which electromatnetic impulse could be sent through the air without wires carrying voice transmission over long distance.

Electronic media are the machinery or an institution used for simultaneous transmission of information to a wide and divergent audience. Although the electronic media are channel for which information is transmitted to the audience through the different types of media, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of technology. Mr. E.N. Aniabona in his contribution to the impact of broadcasting in a developing context has this to say about electronic media” Electronic media are powerful and effective instruments for achieving national goals such as widespread education for both children and adults in other to realize the set down objective in economic growth, healthcare, political and social awareness, political stability self reliance and national identify among other things”.

Electronic media are aimed at presenting programmes like news, drama, interview, health and family planning religious programmes and agricultural programmes.

The electronic media include the radio, the television and the Cinema. Our focus is on the radio, as the first source to which people tune to for the latest development in time of war or crises. We look on radio during announcement of annual budget by the head of the state governor, according to Gulgleime Marconic “Radio a potential means of supplementing telegraphy, the most important long distance communication medium of the late nineteenth century”. Radio was the most popular entertainment and news medium. To a degree, the radio receiver was the center of the home and family activities frequently revolved around the broadcast schedule. The average station schedule had something for everyone from news and commentary through variety and comedy, to religious discussion, sports and children’s programme.