THE IMPACT OF WOMEN IN ADVERTISEMENTS (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT)
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TABLE OF CONTENT
TITLE PAGE
TABLE OF CONTENT
CHAPTER ONE
PURPOSE OF THE STUDY
INTRODUCTION
IMPORTANT OF THE STUDY
RESEARCH PROBLEMS
ASSUMTIONS
LIMITATION OF THE STUDY
DISTIQUISHING FEATURES
CHAPTER TWO
LITERATURE REVIEW
SOURCE OF LITERATURE
THE REVIEW
SUMMARY OF LITERATURE
CHAPTER THREE
METHODOLOGY
RESEARCH METHOD
RESEARCH DESIGN
RESEARCH SAMPLE
MEASURING INSTRUMENT
CHAPTER FOUR
RESULTS
DATA PRESENTATION AND ANALYSIS
HYPOTHESIS TEST
FINDINGS
CHAPTER FIVE
SUMMARY AND CONCLUSION
RECOMMENDATION
BIBLIOGRAPHY
APPENDIX
THE QUESTIONNAIRE
CHAPTER ONE
PURPOSE OF THE STUDY
INTRODUCTION:
It is rare these days to see adverts broadcast on television without women playing prominent and visible roles, such roles range from complementary, subjective, subordinate to major actors in most television adverts. These roles as may be ascribed by men, not only enhance the product advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patronage are very much sought after.
Thus, women could see oftentimes in the back grand performing seductive roles in Delta soap. The sole attraction and the major actors were the women shown at the pitch where the glamour was most manifest. Although, there were men there, but women was first of there sole attraction.
Women are, therefore, beginning to get involved in adverts not only as subordinates but also as major characters and most times found themselves in decision-making positions. The term advertising and advertisement can be defined in many different ways. One widely used definition appropriate for many years by no longer so was simply “salesmanship print”.
Perhaps a more precise definition of the subject would be: Advertising, the paid use of any channel of communication to identify, explains or urges the use of adoption of a product, service or idea. An identified sponsor could also define it as any paid form of non-personal presentation and promotion of ideas, goods and services.
Although, modern advertising is only about 100 years old, the use of advertising actually dates back at least to the 10th century BC. The use of picture in advertisements is necessary. Advertisements with names and symbols on them are always easy for both illiterates and literates to identify. With the developing of printing, advertising made its first appearance in a form more nearly related to its present one.
A small poster by William Claxton promoted the sale of a service book published in 1450. The first known newspaper advertisement also was a book notice, which appeared in a German News book in 1591.