THE IMPACT OF WOMEN IN ADVERTISEMENTS (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT)

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TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Proposal

Table of contents

CHAPTER ONE

• INTRODUCTION

1.1 Background of the study

1.2 Importance of study

1.3 Research problem

1.4 Research question

1.5 Research hypothesis

1.6 Assumptions

1.7 Limitations of the study

1.8 Distinguishing features

1.9 Conceptual and operational definition

1.10 Frame work

CHAPTER TWO

• LITERATURE REVIEW

2.1 Sources of literature

2.2 The review

2.3 Summary of literature

CHAPTER THREE

• RESEARCH METHODOLOGY

3.1 Research method

3.2 Research design

3.3 Research sample

3.4 Measuring instrument

3.5 Data collection

3.6 Expected result

CHAPTER FOUR

• DATA PRESENTATION AND ANALYSIS

4.1 Data analysis

4.2 Result

4.3 Hypothesis test

4.4 Findings

CHAPTER FIVE

• SUMMARY, RECOMMENDATIONS AND CONCLUSION

5.1 Summary

5.2 Conclusion

5.3 Recommendation

Bibliography

Questionnaire

CHAPTER ONE

• INTRODUCTION

1.1     BACKGROUND OF THE STUDY

It is rare these days to see adverts broadcast on television without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patronage are very much sought after.

Thus, women could be seen oftentimes in the background performing seductive roles in Delta soap. The sole attraction and the major actors were the women shown at the pitch where the glamour was most manifest. Although, there were men there, but women was usually the first attraction.

Women are, therefore, beginning to get involved in adverts not only as subordinates but also as major characters and most time found themselves in decision making positions. The term advertising and advertisement can be defined in many different ways. One widely used definition appropriate for many years by no longer so was simple “salesmanship print”.

Perhaps a more precise definition of the subject would be: advertising, the paid use of adoption of a product, service or idea. An identified sponsor could also define it as any paid form of non-personal presentation and promotion of ideas, goods and services.

Although, modern advertising is only about 100 year old and the use of advertising actually dates back at least to the 10^th century BC. The use of picture in advertisements is necessary. Advertisements with names and symbols on them are always easy from both illiterates and literates to identify with the developments of printing, advertising made its first appearance in a form more nearly related to its present one.

A small poster by William Claxton 1450 promoted the sale of a service book published. The first known newspaper advertisement also was a book notice which appeared in a German News book in 1591.

It is of note that the common forms of advertising at that time were newspaper, street signs, posters, hand bills. The use was made of by United States Government of advertisement during the civil war to sell bonds.

The radio made its incursion into the advertisement world and began to challenge, seriously, newspapers and other. Television became very controversial because it changed the role of radio, as it became the major source of in-home entainment since 1950¹⁵. The scientific nature of advertising perhaps has created a broad and wide room which impropriated the women folk and exploitation of their intricate characters and quality women traditionally are seen in terms of their appearance, sexually and domestic relations.