THE ROLE OF THE MEDIA IN THE PROMOTION OF GOVERNMENT POLICES IN NIGERIA

(A CASE STUDY OF ESBS ENUGU)

ABSTRACT

 

The research topic, has no doubt provided the knowledge about the role of the media in the promotion of government policies. It is much interest to note that the media has done a lot of functions on the move to promote government polices. Some of the functions includes programme of immunization, poverty eradication programmes, rural electrification programmes and universal basic education. Thus includes; how to administer a new  invented vaccine,  health care family, family support programme and a host of others. Nevertheless, it is reviewed that the media propaganda of the policies of the government is controlled by government. There will be no way for an effective performance as against this background. It is of relevant that even though the media carryout the information to the government, there has been a great intimidation by the government. Not to mix words, more of the government control include; press laws, pre and post censorships, law of ethics, official secret act coupled with propaganda and lots more. All the methods used in collecting the relevance information aid in data analysis and presentation of the data collected which based on the study area, in motion to unveil the role of media play interms of promoting government policies, especially the Enugu State Broadcasting Service (ESBS) Enugu which is the focusing study.

CHAPTER ONE

10   INTRODUCTION                                               1

1.2  Background of the Study                                         1

1.2  Statement of the Problems                               4

1.3  Purpose of the Study                                        4

1.4  Significance of the Study                                         5

1.5  Research Questions                                          6

1.6  Research Hypothesis                                        7

1.7  Assumption                                                    8

1.8  Scope and Limitation of the Study                     8

1.9  Definition of Terms                                          9

References                                                      12

CHAPTER TWO

2.0  LITERATURE REVIEW                                       13

 

CHAPTER THREE

3.0  RESEARCH METHODOLOGY                               29

3.1  Research Method                                             29

3.2  Area of the Study                                            29

3.3  Research Design                                              30

3.4  Population of the Study                                    30

3.5  Determination of Sample Size                                  31

3.6  Measuring Instrument                                      33

3.7  Validity of the Instrument                                 34

3.8  Reliability of the Instrument                              34

3.8  Method of Data Collection                                 35

3.9  Method of Data Analysis                                   36

 

 

 

 

CHAPTER FOUR

PRESENTATION, ANALYSIS AND

DISCUSSION OF FINDINGS                                      37

4.1  Presentation and Analysis of Data                      37

4.2  Test of Hypotheses and Analysis                        44

 

CHAPTER FIVE

5.0  SUMMARY, CONCLUSION AND RECOMMENDATION      47

5.1  Summary of Findings                                       47

5.2  Conclusion                                                      48

5.3  Recommendation                                             50

5.4  Suggestion for Further Research                        51

 

Bibliography                                                    53

Appendices                                                     55

 

 

 

 

 

CHAPTER ONE

 

INTRODUCTION

1.2  BACKGROUND OF THE STUDY

The role of the media in the promotion of government policies is indeed very inevitable. But, there has been colour and cry over the traditional dissemination of information by the media. the informed message is the irony of what the government does. This single attitude by the media initiates, their by leaning little or no care at all for the disseminated message.  It is indeed very important to know that three key words: media; government, and policies are stand for: According to Oxford Advanced Learners Dictionary (1984:439) describe media as “A substance regarded as the means of transmission of a force or effect”. The dictionary further states clearly, what the term government stands for (1984:301). “The machinery through which political authority is exercised’. Again, the phrase means (1984:525). “An over all plan embracing general goal and procedures”. (especially of a government).

More than not, while some officials of the media seek for brown envelopes, other are examples of canker worms and wretches. They sway the good intention of the intended policies for the benefit of the masses to suit that of the government. It is likely blowing the trumpet. The media, the real to live to the tenets of journalism, burns within. But for the pre and past censorship, they are victims of circumstances. It is very evidenced that we have not yet bailed ourselves from social and political problems. Indeed, the intention of any meaningful government is to bring very closely their intentions to the government. This is a serious problems that must be addressed. How can the populace be well informed while depending on media, what can the government do in order to foster on relationally positive policies for the message. Infact, Aniebona (1987:8) said “Media is a  powerful” and effective instrument for  activating national goals such as in need for while spread   education for both certain  prescribe goals in economic growth, health care, political and social awareness, political stability and national identity”.

The above statement has leads to further explanation of the role or importance of the media in our social interactions, which cannot be ignored. The media is indeed a variable instrument for national growth. But all effect to hail Mr. E.N. Aniebona sayings about the media is said to be very abortive, since the problems of the media are not far-fetched.

It should noted that when we are talking of the press, we are referring to the print and broadcast media. Achusim (1997:34-325). The press, has to do with the authoritarian theory, the libertarian theory; others include the totalitarian theory and the social responsibility theory; Achusim (1997:113).

 

 

 

1.2  STATEMENT OF THE PROBLEMS

The role of the media in the promotion of government policies has a serious concern to everyone. There have been criticism over the type of government policies being dispersed by the media which could be either or mere propaganda. While some of media seeks for brown envelopes: other are good examples of physical and mental wrecks and wretches, who are helpless. The search for a blind ambition, canker worms growth and ignorance in the match to enlighten the populace, while the “norshed”, information is kept back, is a very great concern. The situation, is like were people are so fatalistic in their dispensation of a deplorable polices in the country.

 

1.3  PURPOSE OF THE STUDY

It is evidenced that the study of the role of the media in the promotion of government policies is a land mark to knowing the government plan for the people. However, the role of the media in the promotion of government polices to looked at the following objectives:

• To identify how people respond to the awareness syndrome
• To discover the developmental elements that such awareness has produced
• To provide effective information about the promotion of government policies to the masses
• To set up the motion to unvail the role of the media play in terms of promoting government policies.

 

1.4  SIGNIFICANCE OF THE STUDY

This project write up may be very beneficial to the grass root populace and the like, who are semi-literate and illiterate to the functions of the media in the promotion of government policies. It is pertinent to note that the study will develop a sense of participation and belonging to the activities of the government through a wide spread of policies through the media.

Furthermore, both the semi-intelligent and the geniuses will come to appreciate the kind of gesture played by the media as a means of disseminating a proper policies of which will be geared towards the promotion of norms, values, social, political and cultural heritage of the people. Such policies eventually relief them of their burden and place them on elevated ground. This will also determine the information level of the Enugu state Board casting to the populace, if they found it not to be far-reading to the targeted audience.

 

1.5  RESEARCH QUESTIONS

1. Do the Enugu state broadcasting service (ESBS) and other media play an effective role in informing the public about the government policies?
2. Are the government policies truthful and coherent when used on mobilizing the population?
3. Are the populace influence by the media roles of enlightening the populace?
4. How would the role of the media promoting the government policies?

 

1.6  RESEARCH HYPOTHESIS

Ho:  The ESBS and other media pay an effective role in informing the pubic about government policies.

H₁:  The ESBS and other media informing the public about government policies.

Ho:  Government policies are not objective and truthful when use in mobilize the public.

H₂:  Government policies are objective and truthful when used in mobilize public.

Ho:  The populace are influenced by the media roles on government polices.

H₃:  The populace are not influenced by the media roles on government policies.

 

 

 

1.7  ASSUMPTION

1. The ESBS as the one of the powerful and great media in Nigeria played their role in informing the masses about the government polices.
2. The government policies are mere deception and propaganda.
3. The populace are not influenced by government policies being dished out by the media.

 

1.8  SCOPE AND LIMITATION OF THE STUDY

Many person have different perception about the role of the media in the promotion of government policies some views it as a solution to the enlistment of the propaganda of the government which looks very attractive but very negative in practice. For this reasons, the masses tend to disbelieve the media in her attempt to propagate a lot of government policies.

However, it is easy important for the media to really consider the type of government policies that the promotion will benefit the masse. But, if at that, the problem of exhibiting what have been said in the media is all very false, there by dispositioning the mind of the people. It is against this background that the researchers take a look at the extent at which the media promotes the government policies. In other word the role of media in the promotion of government policies is limited to the ESBS Enugu.

 

1.9  DEFINITION OF TERMS

Those variable that are considered to be very paramount to the study of the project are enumerated as below;

Media: This is a substance regarded as the means of transmission of a force or effect. That is to say that anything from where transmission of force or effect takes place is said to be media.

Government: It simply refer to the machinery which political authority is exercised. In other words, it is a body responsible for the making of laws of the state and implement it policies and causes, maintain law and order within boundaries.

Policies: The phrase stands for an over all plan, embracing general goals and procedures of the government. If there is a more to formulate a plan for the interest of all, order to achieve a set up objective, for the upliftment of their livelihood, it is thus regarded as a policy.

Conceptual: It is substance regarded as the means of transmission of force or effect in terms of media.

Operational: The people get themselves attached to it for getting information in terms of media.

GOVERNMENT:

Conceptual: The machinery through which political authority is exercised.

Operational: A body responsible for the making the laws of a state, make and implement its policies, maintain law and order within its territory.

POLICIES:

Conceptual: An all overall plan, embracing general goals and procedure of the government.

Operational: A means through which plan are made for the interest of all in order to uplift their livelihood.

REFERENCES

Aniebona, C.N: Media Writing, Nigeria Publishers 1978:8.

Achusim, S.: History of Nigeria Press, MAC 113 Enugu: Unpublished 1997, p. 34-35

Clark, J.P Night Rain, Onitsha: As in Necessary of Literature, Macckho Ricckho Press and Publishers Company Limited (1962:51)

Oxford Dictionary, et al, London: Chancellor Press 1984: 439, 301, 525.

Otshali Osmald: The Washer Woman’s Prayer: Onitsha as in Mastery of Literature, Macckho-Ricckho Press and Publishers Company Limited 1971:50

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