THE ROLE OF TRADITIONAL MEDIA OF

COMMUNICATION IN RURAL MOBILIZATION OF NNOBL COMMUNITY

ABSTRACT

Quite recently, questions have been asked by communication scholars and media experts on the importance of traditional tools or artifacts of communication, such as the to warrior, use of the gong, drums, gun-shorts, shots, smoke signals, songs, dances and masquerades etc. In rural mobilization, such as the case of Nnobi village.

Moreover, it has equally been asked also, if the traditional media of communication will enhance rural based communication and mobilization than the modem mass media.

It is on the basis of these questions, that this research study proposes to highly the salient objective philosophy of the traditional media, as well as identifying the most traditional communication tools or artifacts used by the Nabi village inclining effective mobilization of its citizenry.

On the other hand, this research study will also discover the usefulness and Unitarians of traditional media of communications of if any, in mobilization process of the rural citizenry, such as the Nnobi  village.

Finally, this research study will propose the marriage of traditional media of communication and the modem mass media for the purpose of enoveying effective rural mobilization communication. It will also encourage the utilization of other cultural studies towards  other Nigerian rural communities , and African indigenous  communication pattern.

CHAPTER ONE :

INTRODUCTION

Background to the study

Statement of the research problem

Objectives of the study

Research questions

Research hypothesis

Conceptual and operational definition

Assumptions

Limitations of the study

 

CHAPTER TWO

REVIEW OF THE LITERATURE

Sources of literature

The review

 

CHAPTER THREE

METHODOLOCRY

Research method

Research design

Research sample

Measuring instruments

Data analysis

Expected results

 

 

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

Data analysis

Results

Discussion

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

Summary

Recommendations for further study

Note, reference Appendices

 

 

 

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY  

            Language or communication is life, and life is language or communication in a certain communication axiom, it is on this premise that it is a truism to say that the history of traditional modes of communication is as old as human existence on the planet earth. From the earliest periods of the primitive man, traditional wades of communication has been used to communicate information by the use of smoke signals, game hunting sound signals etc, to present day Procter or amedia mode communication, using the town – crier, gunshots, drum beatings and the use of gongs.

Traditional modes of communication can be defined as the products of the interplay between a traditional community customs and conflicts, harmony and strife, cultural cover genes and divergences, culture – specula relations, symbols and codes and oral traditions which include mythology, oral literature (poetry, storytelling, proverbs) masquerades, witchcraft, rites, rituals, music, dance, drama costume and similar obstruction and artifacts which encompass a people’s factual, symbolic and cosmological existence from birth to death and even beyond death.

Traditional modes of communication gave way to modern mass mediasaresult of man’s improvement in innovations of science and technology.

The mass media today has two sub-sectors electronic and print, but the level and rate of development of this sub-sector, has led to the need for the revival of the traditional modes of communication.

For instance, the mass media in Nigeria today is infested with so many problems that have definitely affected its utility as a medium problems includes:

• The mass media in Nigeria of present is still very much urban phenomenon incite of the known fact that 80% of Nigerian’s live in the rural areas.
• The adverse economic environments which prevail in Nigeria at present are not conducive at all to mass media growth and operations in the print media sub – sector, for example, the cost of newsprint and other things, forced some small – scale publishers of magazine, newspapers and books to go off the market, while most of the still – existing ones have been forced to increase their cover prices far above the reach of many Nigerians.

In the electronic media sub – sector, in addition to the fact that government monopoly of radio/ television stations, ownership and control have continued to militate against  the growth or rapid development of this media industry, this sub – sector still has problems of costs and low professionalism to cope with.

It is against this back drop of problems facing the mass media in Nigeria, that it has become imperative for the revitalization of the traditional modes of communication which is more penetrative to the reveal dwellers and  more effective on operational mobilization strategy, as well as stimulation of mass participation of the rural people on concrete development projects.

This need for traditional modes of communication revival is line with the findings of rural socio- economic studies which shows that “it is only at the village level that members of a rural community are best able to sit together for mutual consultation in search of viable solutions to community problems” as this study intends  to find out from the Nnobi people of ldemili south local Government Area of Anambra state.  it is a well – known fact that over 80% of the Nigerian population reside in the rural areas, and because of certain factors such as illiteracy, poverty, lack of infrastructure developments etc. the rural dwellers are ex communicated or are made to be inaccessible to government policies and programmes, and are thus denied participation towards the articulation and implementation of these policies and programmes within the rural areas, this is as a result of negligence the rural people for development objectives.

It is based on these fundamental issues that this study will focus at spotlighting the effectiveness of traditional mode of communication in rural mobilization.

 

1.2       Statement Of Research Problems

Existing communication problems which have motivated this study will include  as itemized  below: –

(a)       The abject pauperization of the rural dwellers have led to their excommunication from government policies and programmes due to their inaccessibility to the mass media.

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