VIEWER SHIP OF TELEVISION PROGRAMME IN ENUGU STATE (CASE STUDY OF IMT STUDENTS)

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ABSTRACT

This research work was carried out in order to find out what the students of IMT Enugu thinks or feels about television programmes in Enugu State. The research also attempted to look into other people’s work related to the research topic.

During the research, the students of IMT were used as the case of study, questionnaires were the major instrument of study. Random sampling method was applied to obtain the portion of the population on whom the instrument were administered. Responses were analysed based on percentage. Furthermore, the significant problems and questions for this research were spelt out in order to help, uphold or reject certain assumption. The data collected from the questionnaires made it possible for the researcher to get the answers to the questions which for long has been agitating my mind. It was noted that television programmes have great impact on human behaviour.

The study was able to find out actually what the students of IMT think or feel about the positive or negative effect towards television programmes in Enugu State. The research also made recommendations on what should be done to make our television content more result oriented and interesting.

TABLE OF CONTENT

Title page

Approval page

Acknowledgment

Dedication

Abstract

Table of content

CHAPTER ONE

Introduction

Statement of problem

Research questions

Significance of study

Purpose of study

Limitation of study

Delimitation

CHAPTER TWO

Literature review

CHAPTER THREE

Research methodology and design

CHAPTER FOUR

Data presentation and analysis

CHAPTER FIVE

Conclusion and discussion

Bibliography

CHAPTER ONE

INTRODUCTION

This study centres on the viewership of television programmes by the students of IMT in Enugu North Local Government as the case study. It has a double aimed.

Firstly, it is in behavioural pattern of the students toward television programmes one of the outstanding features of the media communication is composition of the audience. The audience of television is highly nitrogenous with members having several distinctive characteristics, different interest and they and scattered in all over the nation with different socio-economic strata. Based on the heterogeneity of the audience, it is obvious that views differs among members of mass media audience while some use a particular station programme others depend on the other.

Some may want to watch entertainment programmes while some might prefer thoughtful vital programmes like news, current affairs, commentaries or documentaries depending on their likes. One of the plans in which an audience is active is through the use of selective exposure. It is the tendency of accepting to express yourself to communication that goes with your own value system, attitudes and view point. The concept of self selective exposure helps the active audience to control what he watches, to what he listens to and read, selective reading and listening are the function of selective exposure.

You can buy the newspaper of your choice, and you can also watch the movie you like, you chose from many television programmes and radio, and if you find yourself watching something you do not like, you can tune to another channel. Different views have been presented in an attempt to determining why people watch television programmes. This can be identified with the following selective exposure which selective perception, selective retention and selective interpretation and the escapism.