YOUTHS AND MODEL: IN THE AGE OF NOLLYWOOD IN NIGERIA (A CASE STUDY OF ENUGU NORTH METROPOLIS)

ABSTRACT

In this write up on Youths and Model: In the Age of Nollywood in Nigeria (A Study of Enugu North Metropolis) is presented five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution. The first chapter deals with the general introduction.  This gives us the highlight of the problem, aim and objective likewise it’s importance. Chapter two dealt with the past work done in this area and the system used in the working of the project.       In chapter three the authors emphasizes on the process, system and procedure of getting information for the purpose of arriving at a dependable solution on the research topic. The authors in chapter four uses the information generated to present a feature data on the topic. Chapter five focuses on the over all summary conclusion and recommendation. The summary in nutshell analyze the research work. Also conclusion elaborates on the challenges encountered during the course of the project and some remarks. While recommendation encompass the  various facts generated and presented  as to use it to  change the general  societal miss values most especially on our youths.

CHAPTER ONE

INTRODUCTION                                               1

• Background of the Study 1
• Statement of the Research Problem 5
• Objectives of the Study 5
• Research Questions 6
• Research Hypothesis 7
• Scope of the Study 8
• Definition of Terms 9
• Limitations of the Study 10

CHAPTER TWO

LITERATURE REVIEW                                       11

2.1  Sources of Literature                                        11

2.2  Review of Relevant Literature                            11

2.3  Summary of Literature                                     23

 

CHAPTER THREE

METHODOLOGY                                               24

3.1  Research Method                                             24

3.2  Research Design                                              25

3.3  Population of Study                                          25

3.4  Research Sample Size                                       26

3.5  Sampling Technique                                                27

3.6  Measuring Instrument                                      27

3.7  Method of Data Collection                                 28

3.8  Method of Data Analysis                                   28

3.10 Expected Results                                             29

CHAPTER FOUR

DATA ANALYSIS AND RESULT PRESENTATION     30

4.1  Data Analysis                                                  30

4.2  Research Hypothesis Testing                             30

4.3  Discussion of Findings                                       36

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS    38

5.1  Summary of Findings                                       38

5.2  Conclusion                                                      39

5.3  Recommendations                                           40

 

References                                                      41

Appendix                                                        43

CHAPTER ONE

 

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

The study is on the youths and models in the age of Nollywood in Nigeria. The Nigerian movie industry (Home video industry) A.K.A. Nollywood has been typically accepted to have started immediately following the success of Kenneth Nebue’s “Living in Bondage”. From the one its expansion and attendant complications are known (by fascinated parties).

Nollywood is a Nigerian’s movie industry by Nigerian production team for the world. Nollywood has over the year become a world phenomenon, as its movie are being sold all over the world, and this movies includes tears of a princess, royal desire, heart of a slave, fool at 40, Osuofia in London, Royalty to royalty, one night  Queen, GLZ, Behind the act, Royal bridge, etc.

Now the name (Nollywood) itself had caused a bit of a protest in the earlier days, as a lot of Nigerians felt it was important and derived form Hollywood and Bollywood. (Not really a bad feat as they are the two heavy weights in the movie industry internationally). There was also that little issue of the name being coined by a foreigner, some didn’t like it, but in good thing is that Nollywood as a name has moved far beyond these earlier hiccups, no-one actually thinks twice about the origin of the name today. It ha become accepted that Nollywood applies to the Nigerian movie industry.

Nollywood films apart from being produced with shoes string budgets ranging from $10,000 to $15,000 are also hurriedly done in less than ten days, and equally devoid of premiere, which is the only profession way of introducing a new movie to the viewing public. Says Ibiwikari Nengi: “When films are premiered and first viewed in cinemas, it makes it a lot easier for the producers to reap profit form their investments and also helps to checkmate piracy, which tries very hard to undermine the interest of producers”.

There are STARS in Nollywood which includes Genevieve Nnaji, Mercy Johnson, Omotala Jalade Ekeinde, Tonto Dike, Monalisa Chinada, Ramsey Noah, Desmond Elliot, Jim Iyke, Ken Erics, Patience Ozokwor (Mama-G), Chidi Muokeme, Ernest Obi, Charles Anwuru, Inem Owo (Osuofia), John Okafor (Mr Ibu), Victor Osuagau (Prof), Ini- edo, Osita Iheme (Paw-paw) and Chinedu Ikedieze (Aki) and some other patron markers like the Late Sam Loco, Chinwetalu Agu, Pete Edochie, Enebeli Enebuwa, Prince Jame Uche and Alex Usifo.

In all this Nollywood STARS, actress Omotala Jalade Ekeinde is the Nollywoods highest paid. The actress collects five million naira per script (N5,000,000) to be involved in any movie. According to observers she has been turned down script worth three million and recently turned down a script worth N2.5m and Ireti Doyle got the role “Omotala got paid five million for her role in movie – “Amina” by producer Tarila Thompson whilst she go N4.5m for her role in ties that bind after a series of negotiations.

Today, Nollywood ranks third in the movie industry after Hollywood (USA) and Bollywood (India). It has been able to hold its own despite so many deterrents, which to name a few includes, expensive technical tools of the trade, inconsistent supply of electricity (which is taken for granted in almost every country in the world), the horrible traffic-jam conditions which can lead to extreme lateness in production time (but the ‘show must go on”!).

Nollywood industry is so unique because it is a video driven industry, the movies in the early days were produced and put straight on VHS cassettes and then released/ distributed for sale to the public. Now with the new technological advancement in place they are usually on VCD’s, the Nigerian refers to the movies as “Home video”.

1.2  STATEMENT OF RESEARCH PROBLEM

Despite the fact that Nollywood is faced with a lot of challenges in our society, it has contributed to the growth of our society at large, this married and single has benefited in one way or the other on Nollywood movie industry such as employment opportunities, socialization, etc.

However, Nollywood in Nigeria is characterize with a lot of problems which the researcher intend to address in the course of this study such as crime promotion, (sexual related cases, arm robbery etc). Affecting one’s responsibilities etc. Indeed, the above problems are what the researcher intent to solve in the cause of this study.

 

1.3  OBJECTIVES OF THE STUDY

The objective of the study on youths and models on the age of the Nollywood in Nigeria include the following;

1. To determine the impact of Nollywood among the Nigerian youths.
2. To examine the rate of socialization on Nollywood movies.
3. To identifies problems associated with youths and models in the age of Nollywood in Nigeria.
4. To recommends possible solutions to the identify problems.
5. To examine the influence of model on our today’s youths in Nollywood industry.

 

1.4  RESEARCH QUESTIONS

1. Whether Nigerian youths are influence base on Nollywood films?
2. Does Nollywood contribute towards economic development of Nigeria?
3. Do Nigerian governments promote Nollywood industry?
4. Does Nigerian government control the activities of Nollywood industry in our society?
5. Whether infrastructural facilities affects the youths of Nollywood industry?
6. Whether Nigerian youth has role model in Nigeria Nollywood?

 

1.5  RESEARCH HYPOTHESES

1. Ho: Nollywood films does not influence Nigeria youths.

Hi:   Nollywood films influence Nigerian youths.

2. Ho: Nollywood industry does not contribute towards economic growth and development in our society.

Hi:   Nollywood industry contributes towards economic growth and development in our society.

3. Ho: Nigeria government does not promote Nollywood industry in our society.
4. Ho: Nigerian government does not control the activities of Nollywood industry in our society.

Hi:   Nigerian government controls the activities of Nollywood industry in our society.

5. Ho: Infrastructural facilities does not affect the youth of Nollywood industry.

Hi:   Infrastructural facilities affect the youth of Nollywood industry.

6. Ho: Nigerian youths do not have role model on Nollywood industry.

Hi:   Nigerian youth has role model on Nollywood industry.

 

1.6  SCOPE OF STUDY

The scope of the study on youths and models in the age of Nollywood in Nigeria will be limited to youths and models in Enugu metropolis for adequate coverage based on time and financial capacity of the researcher.

 

1.7  DEFINITION OF TERMS

Conceptual: Youth- is the time of life when a person is young, especially the time before a child becomes an adult.

Operational: Youth- the segment the Nollywood has to relate and interacts with their youths.

Conceptual: Model- is a person which one usually wants to copy.

Operational: Model- any form of techniques Nollywood model employed to influence the society.

Conceptual: Age-is a particular age rang ea person or a thing is.

Operational: Age-the age in which the Nollywood will influence in the society.

Conceptual: Nollywood- is a Nigeria move industry by which Nigeria production terms for the Nigeria people.

Operational: Nollywood- is a place where by different people act shown case themselves in other to become a role model.

 

1.8  LIMITATION OF THE STUDY

Although this study has accomplished the purpose which it set out to achieve one of the very limitations is that a validity of the results of finding is depended on the respondent in providing the needed information.

One of the major problem was that the lack of time to carryout the research extensively. Another one as you expect is finance, this lead to the limiting of this study. Cognizance, academic calendar was to short and my academic work load was enormous. All these reasons and the ones I did not mention contributed to the limitation of this study.

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